Encouraging engagement through meaningful content
Student Awareness campaign
I designed and wrote content for this social media campaign to promote First Generation Week at Rutgers University. During this event, colleges and universities nationwide recognize the experience and accomplishments of students who are the first in their families to attend college.
The graphics for this week-long social media campaign featured students, faculty, staff, and alumni who shared their first-generation stories and highlighted the ways that first-generation college students enrich the campus culture.
Skills: art direction and graphic design
Software: Adobe Photoshop, Adobe Illustrator and Canva
Healthcare Certification campaign
The National Commission for Health Education Credentialing (NCHEC) needed a social media campaign that would promote its health education certification over a three-month period.
This campaign consisted of 10 tips or benefits and provided links to brochures and videos. This campaign increased followers and engagements by 25%.
Skills: art direction and graphic design
Software: Adobe Photoshop and Canva
Awards & Spotlight campaigns
The BADI awards honor and celebrate underrepresented minority graduate students at Princeton University as well as those who advance them as researchers, scholars, mentors, and future leaders of academia, government, industry, and beyond.
I created graphics that would feature each recipient on social media in a classic and stylish manner while using the branded colors of Princeton University.
Skills: art direction and graphic design
Software: Adobe Photoshop, Adobe Illustrator and Canva
The Access Diversity and Inclusion division at Princeton University needed a custom design for their monthly social media campaign that featured diverse Ph.D. candidates on campus.
I designed the logo and created the social media template in Canva.
Skills: art direction and graphic design
Software: Adobe Illustrator and Canva